Hey. I’m Benjamin Throssell.
I’m a former fat boy with zero filter, a habit for saying it how it is (even if it stings a little to hear), and a singular mission:
To make every person I can a little sexier, a little more confident, and a little better than yesterday.
Oh, and I run the Hottest Fitness Newsletter in Australia (but I’m coming, rest of the world.)
So if you feel like pissing yourself laughing a few times a week, you can handle bad language, and you’ve got thick enough skin to have a barefoot, bare-chested wildman from the outback telling you how losing weight and building a toned, fit body actually works…
You can join readers all over the world below:
Ah. You need a little convincing, huh?
Don’t want more spam emails clogging up your inbox and racking up the ‘unread’ tally on your mail app?
I get that.
But I can promise you: it ain’t gonna happen.
Because one of two things’ll happen if you decide to join the Hottest Fitness Newsletter in Australia…
Either…
I say something a little bit rude, you can’t handle it, and you find the ‘unsubscribe’ button as fast as you possibly can, or…
I (still) say something a little bit rude, but it leads into advice that makes you stop for a second, go, “Damn… nobody has ever put it like that before”, and then all of a sudden you start getting sexy way faster…
…and you open my emails every time they arrive as fast as you possibly can.
See?
No inbox clog either way.
Ta-daaa.
Which one’s you?
Alright, that didn’t work.
But you’re still here reading… so you’re clearly not sure if my emails will suit you. In that case, how about this:
I’ll tell you why you’d be silly to not sign up, and we’ll see if I don’t have you convinced to try them out by the end of this page 😈
Shall we?
And good luck resisting, ‘cause I’m gonna start out strong with “why you want these emails” Reason Number One…
I’ve got a beautiful, magnificent body, and it shows just how masterful I am at my craft, and how expert my advice is.
Let me show you, because that’s what works in the cesspool of social media, right?
[fat pic]
Ah. Yep. That’s not the one I meant. Oh well. It is me. No point lying about it, I guess.
Uh… moving on.
Reason Number Two…
I’m no liar.
Yup. I’m really honest. Some would even say too honest – which includes not hiding it when I accidentally choose a fat photo instead of one that makes me look like a sexy expert (meta honesty: I totally did mean to upload that one 😏)...
…and it includes me always saying it exactly how it is.
The fitness industry – as you’ve probably figured out by now – is absolutely full of shit.
Anyone with abs can post whatever they want, and nobody’s fact checking. If they’ve got nice arms and a big chest, or a fat ass and a flat stomach, you assume you can trust ‘em. And then you’ll find yourself three months of hard work later, no better off for it, and wondering what the hell you did wrong.
I don’t like that. Because I’ve been there.
So, like I said: I’m ruthlessly honest.
If there’s a truth to be told, I’m gonna tell it – no matter how much it stings to hear (just ask my wife 🥹). I’m in the second percentile for politeness which has less to do with pleases and thank yous, and more to do with me being blunt, direct and willing to offend if honesty demands it.
I will shoot straight with you, no matter what.
And if the fitness industry’s lying to you – whether they’re the biggest fitfluencer on the planet or a PT at your local gym, and whether they’re my best mate or my sworn enemy, if they’re leading you wrong and feeding you BS, I will not let it slide.
I spent a really long time stuck there myself: following delusionally bad advice, eating ridiculous meal plans and following workout routines that – I know now – never had a snowball’s chance in the Australian outback of ever working.
And maybe you can relate, but I’m what I call a sled dog: I’m willing to do whatever I’m told, chomp down on the bit and work my tail off, if it’ll help me achieve my goals.
But that ended with me on a hamster wheel, gaining and losing weight in circles and never making anything stick.
It was not fun. So I don’t let it happen to my readers.
The truth is: you don’t need a cheerleader. You need someone who’ll tell you the truth, that’s been where you’ve been, and got where you’re going.
That’s me. And I do it here:
That brings me to Reason Number Three…
That picture up there? That’s actually what I used to look like.
Read: I don’t any more, and I know what I’m talking about.
That, and I’m clearly not one of these genetic lottery winners like the dorks on social media who’ve never had to battle the scales a day in their lives, and give out advice like they’ve been in our shoes 😒
To be clear, those photos weren’t me doing a ‘fat-to-fit experiment’ or anything like that, either. That was just a young bloke who’d been trying to lose weight since his early teens, and found every attempt put him back to square one, but with even worse habits.
Here’s what’s wild – funny enough, that photo was taken after I started in the fitness industry selling gym memberships (so no surprise I had someone come up to me once I’d lost the weight saying “Yeah, I really wasn’t sure about buying a membership from you when I came in…”).
Brutal, but I can’t blame them. I wouldn’t have taken advice from me – and yet, these days, when people see me it’s more often I get people say, “Oh, you wouldn’t get what it feels like to look how I look.”
[pic and self deprecating/neutralising caption]
But trust me. I do. I get it.
I’ve got a way, way bigger archive of fat photos than I have of ‘me looking jacked’ photos – courtesy of the camera aversion spending most of your life fat earns you…
But I’ve been coaching since 2012. Hired coaches to work under me. Opened my own training studio. Ran personal training courses, and mentored trainer after trainer. I’ve coached industry leaders, Olympians, professional fighters, and more. And now I do it on the internet, with readers and clients all over the globe, and running the Hottest Fitness Newsletter In Australia (but I’m coming, world…).
All that to say: I’ve been doing what I do for a long time, it comes from experience, and it’s the lessons I’ve learned across my career and that have transformed countless people for good that I write about.
Wanna know what they’re like?
Reason Number Four…
I… have a fat bastard.
Yes, I “have”. Not “am”. I have a Fat Bastard that lives inside me, and his name is Frank, and the little prick ran me to the literal brink of clinical obesity when I was younger.
I swear, I used to do everything just about perfectly.
I’d be happily following my diet, sticking to the plan and eating my chicken and broccoli.
And then Frank the Fat Bastard would crawl out of his hobbit hole, wear me like a skin, and see how many spoons of Nutella he could get me to eat before I snapped out of it and realised what was happening.
I have been waging war against my inner fat bastard and his gluttonous, hedonistic attempts to sabotage me for as long as I can remember.
But I’ve got beating him down to a science 🤓
And in my emails, I teach exactly how I did it, and how you can handle yours, too.
And finally, Reason Number Five…
It’ll take less than a week to figure out whether my emails will change your life, or if you’re just not cut out for ‘em.
My emails are for any sled dogs who want to lose weight, build a toned, low-key movie star looking body, and stay that way permanently.
But – I’m not very politically correct, I call everyone ‘doggies’, I say what I wanna say, I sell in my emails pretty much every time I send ‘em, and I don’t filter myself for nobody.
If I’m someone that’s gonna trigger you, you’ll figure out real quick if you don’t belong on my list.
But if you can handle it (and hopefully anyone easily offended has nicked off so they don’t see me stop playing tough guy and get real for a second)... then I promise: you’ll love my emails.
Because I genuinely do write ‘em with the goal of changing your damn life 🤣
And let’s be real, there’s very little chance you’ve read this far if that’s not what you’re here for. I’ve been rude, I’ve spent almost 2000 words talking pretty much exclusively about me and my journey, and you’re still here. So you’re either kind of obsessed with me (weirdo) or, more likely, my story’s a little like yours, and you just know that I get where you’re at.
My writing might not be the most polished, professional stuff you ever read, but every lick of it comes from years of experience getting ordinary people like you and me into extraordinary shape.
I’d argue it’s worth the gamble. But you can just find out for yourself.
Join the HFNA (I got tired of writing Hottest Fitness Newsletter In Australia but look at that, just typed it again…) below:
Ah. You need a little convincing, huh?
Don’t want more spam emails clogging up your inbox and racking up the ‘unread’ tally on your mail app?
I get that.
But I can promise you: it ain’t gonna happen.
Because one of two things’ll happen if you decide to join the Hottest Fitness Newsletter in Australia…
I say something a little bit rude, you can’t handle it, and you find the ‘unsubscribe’ button as fast as you possibly can, or…
I (still) say something a little bit rude, but it leads into advice that makes you stop for a second, go, “Damn… nobody has ever put it like that before”, and then all of a sudden you start getting sexy way faster…
…and you open my emails every time they arrive as fast as you possibly can.
See?
Either way, no inbox clog.
Ta-daaa.
Now let’s see which one’s you:
Alright, that didn’t work.
Let’s try this: why don’t I show you a bunch of photos of how masterful I am at my craft, by showing you just how beautiful my body is, and why you should trust my advice.
That works on social media, right?
Check this out:
[fat photo]
Oop. My bad. That’s not the one I meant, but oh well.